Powdr Resorts began operations at Zion National Park Lodge in 2025. They came to Walden Hyde for help giving the property a fresh look. I created the logo as well as the brand identity rules for Zion Lodge. Powdr wanted the brand to lean into the Virgin River that runs through the park, so we utilized a cooler color palette with pops of warm hues. I also drew spot illustrations and brand patterns that can be seen across brand assets.
After the brand identity was established, Walden Hyde helped create an assortment of branded collateral for use at the park. This included: room key cards, a brochure with a hand-drawn map, a room guide , menus, and many variations of signage. I also set up the Zion team with editable signage templates on Adobe Express.
off the pasteboard
